Pernod Ricard--new position
PERNOD RICARD Recently I have bought a position in PER, this note is a defence of that action! PER is not a world leader in spirits although it is quite large, perhaps number 2 behind Diageo. Both these companies hold the premium spirits brands in the world, and both have very long histories of running profitable businesses. Both are very unloved at the current time. The markets lack of interest appears to stem from a few avenues. Firstly, that GLP-1 will dent demand for alcohol and given the concentration in drinker volumes, that is, a relatively few drink a lot, there is the risk that volumes will stagnate. Secondly. C19 brought about volatile demand patterns that are still normalising, making normal demand patterns a bit hard to identify. A part of this it appears that the liquor companies have taken price rises over this period so maybe a time of flat or modest price rises are upon us. The business model has for many years been one of little or no volume gro...