LOV business model, lessons from Zara and Shein
Examining Inditex (Zara) with a look through to Lovisa Inditex e$150B market cap, is a fast fashion apparel designer and retailer. Owns Zara which is 70% of sales. Lovisa US$2.1B market cap, fast fashion jewellery and accessories. This summary is based on a Business Breakdown podcast on Inditex and my musings and opinions! Despite being in adjacent industries, INDI and LOV share similarities. INDI is arguably the most successful fast-fashion company, running an offline and online strategy. The similarities stem from the business model, which allows new fashions to be introduced into stores quickly. The measurement of success is constantly bringing the right fashion to customers. A large proportion of the inventory is created very late in the cycle, relative to competitors. The feedback loop is important, ie to quickly assess what is selling and what is not. Designs can change in a couple of weeks and new, fresh products can reach store shelves in a few weeks. The dynam...