Influence- the Psychology of Persuasion by Rob Cialdini-Review (mainly copied)
INFLUENCE: The Psychology of Persuasion Charlie Munger often refers to this book and there are many references in the Almanac. CM famously gifted a share of BRK to the author as a thank you, given the amount of money BRK had made or saved from the lessons in the book. The author is not a finance guy but the use cases made were certainly noticed by the BRK duo and applied in the world of business. I have built upon another blog piece as a base for this entry. since i read a library copy and didn't want to mark it up! There has been added another principle since this edition-unity, being made aware of common experiences and pasts. Principles to get your way . Cialdini has spent a lifetime researching the psychology of compliance. The book highlights six principles (he has since added a seventh—unity) of persuasion, which compliance practitioners commonly use. We all employ them and fall victim to them, to some degree, in our daily interactions with neighbours, friends, ...