Collins Food - steady grower in competitive business QSR
COLLINS FOODS FY24
Understandable business
The business operates KFC franchisees in Australia, Europe specifically,
Netherlands, and Germany.
CKF also operates 27 Taco Bell restaurants in Australia that
I will largely ignore due to their low profitability and size.
CKF operates 280 stores in Australia, this compares, for
example, to Dominoes with 901 stores. Part of the difference is due to CKF being
a franchisee while DMP owns the franchise and operates the franchisee network as
the operator. DMP also has company stores. A total of 760 KFC stores operate in Australia
giving CKF a 37% share. DMP is more heavily saturated. There is also an opportunity
for CKF to buy more stores. Ckf is more capital-intensive as it owns its
stores.
In Europe, CKF operates 75 stores which looks to be 26% of
the total stores. KFC looks to be underpenetrated in Europe compared to other QSRs.
The relationship with Yum Brands (the brand owner) is to be
noted but is not unusual in QSR. YUM can set the menu prices and also assist with
marketing campaigns. The reliance of the franchisee on the brand owner adds a
layer of complexity and operational difficulty compared to owning the brand.
The main categories of QSR are hamburgers, pizza and fried
chicken plus various local variations. The ability to compete depends on menu
innovation, sales execution and the ability to keep costs low. Much of the
business appears to be fought at low price levels so variations in commodity inputs
per product can make a difference. That adds to the cyclicality of returns.
The main metrics are same-store sales (SSS), margin stability or growth and the ability to roll out stores (6% 5y cagr). Nimble and effective management of the competitive dynamic is important in QSR